14+ years building organic growth from the ground up — most recently as Associate Director, User Growth at 91mobiles, India's largest gadget research platform. Now working independently on SEO & GEO consulting and corporate training.
For nine years, I led User Growth at 91mobiles — India's largest gadget research platform — turning organic search into the company's primary growth engine. When I joined in 2017, the site drew roughly 4.5M visits a month. At peak, we crossed 43M+ unpaid monthly visits: a 10x increase, including a full recovery from a Google algorithmic penalty along the way.
As Associate Director, I headed the User Growth function reporting directly to the CEO, owning organic strategy across 91mobiles, MySmartPrice, and SaaSWorthy. Today, I work independently — helping other teams build that same kind of organic growth engine, and understand what's changing as AI search (GEO/AEO) reshapes how people find things online.
Fourteen years, one thread: turning search into sustainable growth.
Advising teams on SEO strategy, GEO/AI search readiness, and running corporate training for product, content, and marketing teams.
Headed the User Growth department, reporting to the CEO. Owned organic growth strategy across 91mobiles, MySmartPrice, and SaaSWorthy — traffic peaked at 43M+ monthly visits.
Defined roadmaps for new projects in terms of traffic and engagement; drove hypothesis-led experiments to fix underperforming areas of the site.
Scaled SEO execution and communicated project development, timelines, and results across teams and management.
Joined when the site drew ~4.5M monthly visits and began building the organic growth playbook that would later scale it 10x.
Improved organic search rankings through keyword research, competitive analysis, and technical SEO changes.
Built and ran a coupons & deals site independently — first hands-on experience owning a site end to end.
Started hands-on: keyword research, on-page optimization, and high-quality link building across client sites.
Deep site audits that find what's actually holding rankings and traffic back — not generic checklists.
Roadmaps built on real prioritization — traffic and engagement hypotheses tested, not guessed.
Diagnosed and recovered from an algorithmic penalty at scale — I know what that process actually takes.
Helping sites earn visibility across ChatGPT, Gemini, Google AI Overviews, AI Mode, and Perplexity — where the rules are being rewritten now.
Reported to the CEO and worked directly with product and engineering to ship growth, not just recommend it.
Practical SEO & GEO workshops for product managers, content teams, and marketers — no jargon, just what works.